Sayani Ghosh Leads “Abar Jitbe Bangla” Campaign Amid Political Polarization in West Bengal

Quality Content (English, Human Tone, Context + Opinion + Future Expectations)

On January 2, 2026, the official X account of the All India Trinamool Congress (AITC) posted a compelling video featuring Sayani Ghosh, MP from Jadavpur, West Bengal, as part of the party’s 2026 Legislative Assembly election campaign. The slogan “Abar Jitbe Bangla” (Bengal will win again) serves as the rallying cry, emphasizing resilience, unity, and regional pride.

In the video, Sayani Ghosh acknowledges Abhishek Banerjee, the National General Secretary of AITC, who has initiated his election campaign. She also highlights the work of 375 volunteers supporting the campaign, presenting a narrative of collective effort and grassroots activism. With a mural behind her displaying raised fists and the words "জিতবে বাংলা" (Jitbe Bangla), the imagery reinforces a message of resistance and determination.

Jotoi Koro Hamla,
Abar Jitbe Bangla!

Hear from our Hon’ble MP Smt. @sayani06 on why Bengal will write its own verdict with #AbarJitbeBangla 👇 pic.twitter.com/42xwjBOGcQ

— All India Trinamool Congress (@AITCofficial) January 2, 2026

Public Reactions: Support, Criticism, and Skepticism

The tweet has generated a mix of opinions across social media:

• Supporters such as @aanamikaray, @SantughoshAitc, and @sandip_ghosh praised the campaign’s emphasis on cultural pride, unity, and political resilience. They see it as a necessary defense of Bengal’s identity and values.
• Critics like @SinghRana4156 and @Shanti1080 accuse Sayani Ghosh of divisive rhetoric and predict a decline in Trinamool Congress influence.
• Neutral voices, including @DigarSuman, express skepticism about the campaign’s overall impact, reflecting uncertainty in a politically polarized environment.

Analysis and Opinion

The “Abar Jitbe Bangla” campaign is strategically designed to appeal to Bengali pride and counter perceived threats from the BJP and Election Commission of India over voter list revisions. By combining visual symbolism with a strong emotional appeal, the campaign seeks to mobilize supporters and reinforce the narrative of regional autonomy.

From a broader perspective, this campaign highlights both the challenges and opportunities for Trinamool Congress: while criticism and polarization remain high, the clear messaging of unity and resilience can strengthen grassroots engagement. If executed effectively, it may consolidate undecided voters and energize the party’s base in the upcoming elections.

Future Expectations

Moving forward, the success of the campaign will hinge on:

1. Effective voter outreach and communication strategies.
2. Countering negative narratives from opposition parties.
3. Maintaining momentum through consistent public engagement and local initiatives.

The coming months will reveal whether “Abar Jitbe Bangla” can transform political tensions into widespread voter support, potentially shaping the electoral landscape of West Bengal in 2026.